The mission of ACT
is to develop and implement a unified approach to tourism
programs to benefit the local economy by increasing visitation
to Amador County. This approach shall take into consideration
the interests and needs of current and potential visitors,
local tourism related businesses, other tourism promotion
agencies, and local government, working in harmony with the
environment and the values of the community.
ACT is committed to increasing the value
of tourism. Amador County will achieve such value by working
in unison. We will attract more visitors to our region by
branding the County; highlighting our scenic qualities, sharing
our rich history, and defining our attractions. We must ensure
the protection and preservation of the aesthetic, historical
and cultural foundations that make Amador County unique.
Why should I join ACT?
The benefits of ACT membership include participation
in numerous cooperative and leveraged marketing efforts designed
to put Amador on the "Map" as a travel destination,
and include the following:
- Visitor Center Open SEVEN Days a Week
- NEW Amador County "Branding"
Campaign (designed to attract more visitors to Amador)
- Cooperative Advertising in Print Media (Newspapers, Sunset,
VIA Magazine, etc.)
- Link to NEW portal web site
- Listing in NEW Amador County Visitors Guide
- Public Relations Campaign (primarily targeting markets
in Northern California)
- Promotional Literature Distribution at Amador Visitor
Center & Neighboring Visitor Centers
- Trade Show Participation
- Special Event Participation
- Signage Enhancement
Doesn’t the Chamber of Commerce already
promote tourism?
The Chamber of Commerce does an outstanding
job of promoting tourism with its limited resources, both
time and money. The Chamber’s focus has been more local
in nature due to these limited resources. The formation of
ACT does not reflect dissatisfaction with what the Chamber
has been doing to promote tourism in Amador, we simply believe
that the time has come to establish an Amador County Visitors
Bureau, with the sole focus of promoting tourism in Amador.
ACT believes a separate Visitors Bureau is in
an excellent position to facilitate, support and coordinate
all of the various tourism promotion efforts currently in
place throughout the County, further enhancing Amador’s
tourism promotion efforts and eliminating the duplication
of efforts currently occurring throughout the County. Separate
Visitors Bureaus are now quite common throughout the State.
Our neighboring counties, Calaveras and Tuolumne, have established
separate Visitors Bureaus over the past 10 years or so.
Why should I belong to ACT and the Chamber?
ACT is dedicated to the promotion of tourism
outside of the County, while the Chamber’s focus is
more locally oriented. ACT will provide a Visitor Center that
is open seven days a week to serve our visitors. Membership
in ACT will ensure that your business receives exposure on
many levels throughout the State of California and beyond.
The Chamber provides valuable information and
resources to local businesses, and an opportunity to network
and thereby increase the viability of their business. The
Chamber also functions as a lobbyist for local businesses,
addressing their needs in the political arena and beyond.
An example would be the Chamber’s immediate response
to the ADA issues that have challenged many local businesses
recently. ACT believes that Chamber membership is important
to any local business.
